Mission & Vision


A leading academic centre in the field of media and communication that nurtures talents who contribute towards a sustainable society.


To provide a conducive intellectually stimulating environment that nurtures future-ready talents to face the changing conditions and demands of the society


  • Develop a dynamic learning and research environments with strong links to national and international academic and professional networks
  • Develop talents with critical thinking skills, creativity, content knowledge and social and emotional competencies to navigate complex life and working environment.
  • Nurture talents who are connected, engaged and contributing to society and industry through changing times.
  • Explore the new frontiers of knowledge through inter- and multidisciplinary, high impact research relevant to society.