The Bachelor of Communication program is created to offer a broad based communication education to augment the employment needs of the country. The approach used for this purpose is through:

Multi-Disciplinary Approach. This approach applies to all communication courses as communication study involves several disciplines.

Liberal Education Approach. Although students take majoring in the communication course, they also have to learn the basic courses and take minor subjects offered by other schools at the university.
Integration of Theory and Practice. The need for practical training is fundamental in communication studies. Student are exposed to learning through practice.