Immersion, Appreciation and Tribute or IMPACT began in 2008. It was the brainchild of the former Dean of the School of Communication, Universiti Sains Malaysia (USM), Prof Dato’ Dr. Adnan Hussein. At that time, the main aim of IMPACT was to provide opportunity for School of Communication students from the three majors, namely journalism, persuasive communication as well as film and broadcasting to exhibit their ideas and products to the industry.
In 2017, IMPACT will enter its ninth edition. In line with its development, IMPACT has progressed, to be a platform for students in communication and media studies from all over the nation and the ASEAN region to network, share knowledge and collaborate with one another. Hence, the School of Communication cordially invite communication and media studies students in Malaysia and abroad to participate in IMPACT 2017.