Immersion, Appreciation and Tribute or IMPACT began in 2008. It was the brainchild of the former Dean of the School of Communication, Universiti Sains Malaysia (USM), Prof Dato’ Dr. Adnan Hussein. At that time, the main aim of IMPACT was to provide opportunity for School of Communication students from the three majors, namely journalism, persuasive communication as well as film and broadcasting to exhibit their ideas and products to the industry.

IMPACT 2017 was held on 13-15 December 2017. The chosen theme for IMPACT 2017 was ‘Revolutionising Communication’. This theme was selected by taking into consideration the advancement of technology in the globalisation era that change the way of living including communication.   

IMPACT 2017 was attended by 500 communication and media students from different higher learning institutions in Malaysia, Thailand and Indonesia. The 2017 edition attracted encouraging international participation particularly from Thailand and Indonesia.

Various activities were organised during IMPACT 2017 including forum, students’ sharing, showcase as well as short video, newspaper, magazine, video advertisement, creative packaging, communication campaign, photography, public speaking and feature writing competitions. Judges for the competitions were selected among experts and practitioners from Malaysia, Thailand and Indonesia. They have vast experience in the field of communication and media.

Prizes for the individual competitions were RM500 for the first place winner, RM300 for the second place and RM150 for the third place. While for the group competitions, the prizes were RM1000 for the first place winner, followed by RM500 for the second place and RM300 for the third place.

IMPACT 2017 was succesfully organised with strong support from sponsors including Kuala Lumpur City Hall (DBKL), ElHajj Halal Skincare, Tourism Malaysia, F&N, AGRO Bank, KARANGKRAF, BHEPA USM and Friends Worldwide.  

The winners of the IMPACT 2017 competitions are as follows:

Short Video

First Place: A False Love – Universiti Tunku Abdul Rahman, Malaysia

Second Place: Production – Silpakorn University, Thailand

Third Place: A Message to Dad –Silpakorn University, Thailand

Best University Newspaper

First Place: The Ink Slingers – Taylor’s University, Malaysia

Second Place: Berita Kampus (Jilid 46 Bil. 8)Universiti Sains Malaysia

Third Place: USIM Today – Universiti Sains Islam Malaysia

Best University Magazine

First Place: Musikalisasi Kota – Sebelas Maret University, Indonesia

Second Place: Bare BonesUniversiti Sains Malaysia

Third Place: Buku Di Tengah Massivenya Teknologi – Mercu Buana University, Indonesia

Video Advertisement

First Place: FLAIRE – Universiti Sains Malaysia

Second Place: CARdio – Taylor’s University, Malaysia

Third Place: Against Catcalling – Bandung Islamic University, Indonesia

Creative Packaging

First Place: Universiti Sains Malaysia

Second Place: Mercu Buana University Yogyakarta, Indonesia

Third Place: Padjadjaran University, Indonesia

Best Communication Campaign

First Place: BeYOUtiful – Universiti Sains Malaysia

Second Place: Harmonisia – Padjadjaran University, Indonesia

Third Place: WOW Kampar – Universiti Tunku Abdul Rahman, Malaysia


First Place: Tengku Mhd. Radithya – Bandung Islamic University, Indonesia

Second Place: Fione Kwong – Multimedia University, Malaysia

Third Place: Risti Dwi Yana – Sekolah Tinggi Ilmu Komunikasi Pembanggunan, Indonesia

Public Speaking

First Place: Syed Ubaidillah – Universiti Sains Islam Malaysia

Second Place: Herh Mah Sun – Universiti Sains Malaysia

Third Place: Aliza Lim – Multimedia University, Malaysia

Feature Writing

First Place: Ilham Akhbar Alfatihah – Multimedia University, Malaysia

Second Place: Salsabila Putri – Bandung Islamic University, Indonesia

Third Place: Norzaliah Razali – Universiti Sains Islam Malaysia

We thank everyone who have participated in IMPACT 2017. In the next edition of IMPACT, we aim to attract bigger participation, especially from the Asia Pacific countries such as Brunei, Singapore, Philippines, Australia and New Zealand. We hope to see you again in IMPACT 2018! 

For further information on IMPACT, please contact:

1- Dr. Nik Norma Nik Hasan

    Tel: +6046534199

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2- Dr. Nurzali Ismail

   Tel: +6046532458

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