Overview

OVERVIEW

The Bachelor of Communication degree offered by the School of Communication aims to produce graduates with broad knowledge and critical understanding of media and communications. The programme is also intended to equip students to apply their conceptual understanding and theoretical knowledge at the workplace. The School of Communication offers three areas of specialisations namely Film & Broadcasting, Journalism and Persuasive Communication.

The school provides an open and integrated approach to communication studies through:

Multi-disciplinary approach
Students are exposed to the diverse intellectual traditions in communication studies in reflecting the multi-disciplinary nature of the field.


Liberal Education Approach
Through the major and minor curricula, students will be able to enhance their knowledge and skills in one area of specialization while taking different or related minor courses offered by other schools;

Integration of Theory and Practice
The programme offers a carefully designed curriculum that integrates both aspects of theory and practice to prepare students for various opportunities and challenges in the media and communication industry.

Objectives

The main objectives of the programme are:

  • to introduce students to theories, concepts and different thoughts in the field of communication and media;
  • to explore the field of communication from its historical, scientific and social perspectives and relate them to the development of contemporary society;
  • to develop students’ competency in the practical aspects of Journalism, Persuasive and  Film and Broadcasting in line with the school’s aspiration to produce holistic graduate both in terms of theory and practice;
  • to produce graduates who are creative, critical, analytical and proactive in tandem with the demands of the highly competitive media industry;
  • to develop communication students who are sustainable, socially responsible and ethical; and
  • to help develop and advance the country’s communication system through research, consultancy and life-long learning.

In order to graduate, commencing the academic year 2012/2013 students need to accumulate a total of 135 units, comprising of core (basic, common and specialisation), minor, elective and university courses. The common core courses are designed to provide a comprehensive understanding of the various theories, concepts and school of thoughts in the field of communication and media. The specialisation core courses are designed to develop competency in knowledge and skills specific to the areas of Journalism, Persuasive and Film and Broadcasting. In addition to the core courses, students are also required to take elective, minor and university courses that will help them develop a more holistic view on media and communication and how it relates to society.