DR. BAHIYAH OMAR

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DR. BAHIYAH OMAR
Senior Lecturer
Journalism Section
CONTACT:
Tel:  +604 653 5094
Ext: 5094
Fax: +604 657 7736
Room: D13 -003
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

 

ACADEMIC DEGREE

2009:    PhD, Monash University, Australia
2004:     M.Sc (Communication Technology), Universiti Putra Malaysia, Malaysia
1996:    Bachelor of Human Sciences in Communication, International Islamic University Malaysia


PROFESSIONAL EXPERIENCE
2009 – Present    Senior Lecturer, Journalism Section, School of Communication, Universiti Sains Malaysia
2010 – 2014    Adjunct Research Fellow, Communications and Media Studies, Monash University, Australia
2002 – 2003     Graduate Research Assistant, Department of Communication, Universiti Putera Malaysia
1997 – 2000    Executive, Prosakti Sdn. Bhd, A Wholly Subsidiary of The New Straits Times Press (Malaysia) Berhad

PUBLICATIONS

Journal articles

  • Kamaruzzaman Abdul Manan, Shuhaida Md Nor & Bahiyah Omar (2013). Model Penilaian Kirkpatrik: Mengkaji pengaruh komunikasi terhadap keberkesanan latihan. Jurnal Komunikasi, 29 (2), 31 -50 
  • Bahiyah Omar & Kohilam Subramaniam. (2013). Addicted to Facebook: Examining the roles of personality characteristics, gratifications sought and Facebook exposure among youths. GSTF International Journal of Media and Communications (JMC), 1 (1), 54-65
  • Mohd Zaidi Mahmud & Bahiyah Omar. (2013). Motif dan kekerapan penggunaan Facebook dalam kalangan pelajar universiti. Jurnal Komunikasi, 29(1), 35-54
  • Ng See Kee, Bahiyah Omar & Ramli Mohamed. (2012). Towards student-centered learning: Factors contributing to the adoption of e-Learn@USM. Malaysian Journal of Distance Education, 15 (1),1-24
  • Bahiyah Omar. (2012). Remediation: Understanding the relationship between print and online news media. International Journal of the Humanities, 9 (6), 219-232
  • Hasrul Hashim & Bahiyah Omar. (2011).Transformasi penyiaran televisyen melalui Internet: Kajian perhubungan kepuasan terhadap pengguna remaja. Jurnal Komunikasi, 27(1), 146-169

Book/book chapters
•    Dzulkifli Abdul Razak, Ramli Mohamed, Bahiyah Omar, Chai Ming Hock, Shuhaida Md Noor (2011). Transforming higher education for a sustainable tomorrow: 2010 Laying the Foundation. Penang: Universiti Sains Malaysia

Conferences

•   Bahiyah Omar. (2013). Mitigating the distance: The experience of immediacy in nline news consumption. Paper presented at The 3rd International SERACH Conference, Taylor’s University Lakeside Campus, Selangor, Malaysia

•   Siti Harnani Amir Hushin, Bahiyah Omar & Hasrina Mustafa. (2012). The influence of culture and location on the perception of using mobile phones at public places: A comparative analysis between several countries. Proceedings of the International Conference on Media, Communciation and Culture, Yogyakarta. Indonesia. ISBN 978-602-7636-27-9

•    Bahiyah Omar. (2011). Knowledge about current issues: Testing the cognitive mediation  model of learning from news. Proceeding of the International Conference on Media and Communication (MENTION), The National University Malaysia, Selangor, Malaysia. ISNB 978-983-2795-18-6

•    Hasrul Hashim & Bahiyah Omar. (2011). Interaktiviti dan Portal TV: Perbandingan kepuasan penggunaan antara portal stesyen RTM dan TV3 dalan kalangan remaja. Proceeding of the International Conference on Media and Communication (MENTION), The National University Malaysia, Selangor, Malaysia. ISNB 978-983-2795-18-6

•    Mohd Zaidi Mahmud & Bahiyah Omar. (2011). Motif penggunaan facebook dalam kalangan pelajar universiti: Satu kajian perbezaan gender. Proceeding of the International Conference on Media and Communication (MENTION), The National University Malaysia, Selangor, Malaysia. ISNB 978-983-2795-18-6

•    Ng See Kee, Bahiyah Omar & Ramli Mohamed (2011). Factors influencing the diffusion and adoption of e-learning at Universiti Sains Malaysia. International Distance Education Conference, Universiti Sains Malaysia, Malaysia

•    Bahiyah Omar. (2011). Remediation: Understanding the relationship between print and online news media. The Ninth International Conference on the New Direction of the Humanities, Universidad D’Granada, Granada, Spain

•    Bahiyah Omar. (2010). Testing the cognitive mediation model: The role of motivation, orientation and elaboration in the process of learning from news. International Conference on Communication and Cognitive Sciences, Renmin University, Beijing, China

•    Bahiyah Omar. (2008). Reading the news online: effects of medium on knowledge acquisition. Australian and New Zealand Communication Association (ANZCA) Conference 2008, Wellington: New Zealand  (refereed proceeding). ISSN 1179-0199

•    Bahiyah Omar. (2007). The switch to online newspaper: Could immediacy be a factor? Australian and New Zealand Communication Association (ANZCA) Conference 2007, Melbourne: Australia (refereed proceeding). ISBN 978-1-74107-275-4


RESEARCH GRANTS

•    “Exploring new dimension of immediacy in online news consumption and its possible displacement effects on print news.” Exploratory Research Grant (RM90,000.00). Principal Investigator

•    “A national survey of the image of USM: Measuring its personality, prestige and reputation” – SCOMM Contract Research (RM28,000.00). Co-reseracher

•    “Immediacy gratification in using online news media”, USM Incentive grants (RM5000.00). Principal Investigator

•    “Differences in the process of learning from news between print and online news readers”- USM Short term Grants (RM37,475.32). Principal Investigator


SUPERVISION

  • Kamaruzzaman Abdul Manan. Model Penilaian Kirkpatrik: Mengkaji pengaruh komunikasi terhadap keberkesanan latihan. MA Thesis (Mixed mode). Co-supervisor (Graduated 2013)
  • Wang Hua. Examining job satisfaction in hotel industry in Hainan: The role of Confucian work dynamism and organisational communication. MA Thesis (Mixed mode). Main supervisor (Graduated 2014)
  • Chuah Ee Chiet. The role of social influence in students' usage of Facebook: Examining the extended Technology Acceptance Model (TAM).MA Thesis (Mixed mode). Main supervisor (Graduated 2014)
  • Sharafa Dauda. News framing and news sources in online news coverage of the 2011 Somali famine by AlJazeera English (AJE), Cable News Network International (CNNI), Pan African News Agency (PANAPRESS) and Reuters.MA Thesis (Mixed mode). Main supervisor (Graduated 2014)
  • Fadzillah Ahmad. Keberkesanan iklan anti merokok terhadap perubahan sikap dan keinginan untuk berhenti merokok. MA Thesis (Mixed mode). Co- supervisor (Graduated - 2010)
  • Hasrul Hashim. Perhubungan kepuasan dicari dan diperoleh: Kajian eksperimen di antara portal stesen televisyen RTM dan TV3. MA Thesis (Mixed mode). Main supervisor (Graduated - 2010)
  • Siti Harnani Amir Hushin. Persepsi dan penggunaan telefon bimbit di tempat awam dalam kalangan pelajar Universiti Sains Malaysia: Satu analisis Teori Interaksi Sosial. MA Thesis. (Mixed mode). Co- supervisor (Graduated - 2010)
  • Suraini Ghazali. Kesan pendekatan drama hibur-didik dan dokumentari dalam mempengaruhi niat untuk menderma organ: Satu Eksperimen berteraskan Model Elaboration Likelihood. MA Thesis (Mixed mode). Co- supervisor (Graduated -2011)
  • Mohd Zaidi Mahmud. Motif dan kekerapan penggunaan  Facebook dalam kalangan pelajar Universiti Sains Malaysia. MA Thesis (Mixed mode). Main supervisor (Graduated - 2011)
  • Nur Azimah Zulkafli. Selective exposure to Berita Hatian and Utusan Malaysia Online: The roles of surveillance motivation, website usability and website attractiveness. MA Thesis (Mixed mode). Main supervisor (Graduated - 2011)
  • Ng See Kee. Diffusion and adoption of e-learning (e-learn@usm) among undergraduate students of USM. MA Thesis (Mixed mode). Main supervisor (Graduated - 2012)
  • S Kohilam a/p Subramaniam. Understanding Facebook addiction using Uses and Gratification paradigm: A study on USM undergraduate students. MA Thesis (Mixed mode). Main supervisor (Graduated -2012)
  • Akram K.O Alloh. The news framing and news sources  of the 2011 Egyptian revolution: A content analysis of BERNAMA, AP and MANN online news. MA Thesis (Mixed mode). Main supervisor (Graduated - 2013)
  • Esther Santhanasamy. Knowledge, attitude and practice towards wildlife trafficking: A study among traditional medicine users. MA Research Project (Sience & Environmental Journalism). Main supervisor (Graduated - 2013)

 


EXTERNAL ASSESSOR/EXAMINER

  • Internal examiner (2013) for Tan Nya Ling's PhD thesis entitled "“The study of knowledge management in enabling knowledge sharing toward reserach collaboration in research universities”
  • Internal Examiner (2013) for Azimaton Abdul Rahman’s  MA thesis entitiled “Examining factors influencing muslim engagement in online religious activities in cyber-islamic environments in Malaysia”
  • Internal Examiner (2013) for Vithya A/P GAnesan’s  MA thesis entitiled “Communication factors to induce mindfulness among heritage sites tourists: A survey on Malacca City”
  • Internal Examiner (2012) for Teh Su Wen’s MA thesis entitled “Perception of body image and third person effect among university students in Penang”
  • Internal Examiner (2011) for Maizatul Haizan Mahbob’s PhD Dissertation entitled “ Kajian penerimaan penduduk Lembah Klang terhadap perkhidmatan e-servis berasaskan Model Pemecahan Teori Tingkahlaku Terancang
  • Internal Examiner (2011) for Mohd Helmi Mahmud’s MA thesis entitled “Kempen Pencegahan H1N1: Satu kajian tentang pengetahuan, sikap, dan amalan penduduk di Daerah Timur Laut Pulau Pinang”
  • External Assessor/Moderator (2011) for Module of New Media Technology course at Faculty of Applied Sciences, Open University Malaysia

 

EDITOR/REVIEWER
•    Associate Editor, International Journal of the Humanities, Number 9, Volume 1, 2011
•    Journal Ad-hoc Reviewer, International Journal of the Humanities, 2011
•    Journal Ad-hoc Reviewer, Journal of Broadcasting & Electronic Media, 2011  

AREAS OF INTEREST
•    New(s) Media
•    Online Journalism
•    Media Effect
•    Quantitative Research