The Bachelor of Communication is a three-year degree plan beginning at 2022/2023 Academic Session that combines theoretical and practical teaching. The undergraduate study program includes four specializations, namely:
i. Digital Communication
ii. Strategic Communication
iii. Creative Screen
iv. Journalism
Students must accumulate a minimum of 122 units comprising of core, elective and university courses for graduation purposes. The unit structure for Bachelor’s degree is as follows:
Common Core Courses arecompulsoryfor all Bachelor of Communication students. This course aims to help students towards a deeper theoretical understanding and comprehend concepts related to communication and society.
Code/Unit Courses
YKT111/3 Introduction to Communication and Media
YKT112/3 Media Writing
YKT113/3 Media Entrepreneurship
YKT114/3 Communication Theory
YKT115/3 Graphic for Communication
YKT230/3 Communication Research Methods
YKT231/3 Communication for Sustainability
YKT232/3 Media, Culture and Society
YKT233/3 Media Law and Ethics
YKT310/3 Media, Gender and Intersectionality
YKT311/6 Final Year Project (FYP)
2. Specializations Core Courses (T) Student must choose 2 of the combination of specializations as below:
1. Strategic Communication & Creative Screen
2. Digital Communication & Journalism
3. Creative Screen & Digital Communication
4. Journalism & Strategic Communication
5. Strategic Communication & Digital Communication
6. Creative Screen & Journalism
STRATEGIC COMMUNICATION
YBP128/3 Introduction to Strategic Communication
YBP129/3 Organizational Communication
YBP230/3 Corporate Social Responsibility
YBP231/3 Public Relations Pinciples and Practices
YBP232/3 Contemporary Advertising
YBP233/3 Brand Communication
YBP328/3 Media Management
DIGITAL COMMUNICATION
YDP101/3 Introduction to Digital Communication
YDP102/3 Digital Consumer Behaviour
YDP203/3 Digital Content Creation and Ideation
YDP204/3 Basic Digital Media Analytics
YDP205/3 Political Economy of Digital Media
YDP206/3 Social Media Management
YDP301/3 Global Media and Digital Culture
CREATIVE SCREEN
YFP108/3 Introduction to Screen Studies
YFP109/3 Creative Screen Writing
YFP210/3 Digital Video Editing
YFP211/3 Screen Production for Multiple Platforms
YFP212/3 Digital Radio Production
YFP213/3 Screen Criticism and Appreciation
YFP326/3 Screen Advocacy
JOURNALISM
YWP125/3 Introduction to Journalism
YWP126/3 Visual Journalism
YWP226/3 Mindful Journalism
YWP227/3 Knowledge-Based Journalism
YWP228/3 News and Feature Writing
YWP229/3 News Production for Multiple Platforms
YWP312/3 Data Storytelling
2. Industrial Training (T)
YKT312/12 Industrial Training
Industrial training courses are compulsary for all Bachelor of Communication students. Final year students will undergo internship training for 6 months (24 weeks).
3. Elective Courses (E)
Students are required to take Elective courses and accumulate no less than 12 units from the list of courses offered by School of Management, School of Social Sciences, School of Arts, School of Humanities, School of Language, Literacies and Translation, School of Educational Studies and School of Computer Sciences.
4. University/Opsyen Course (20 units)
Each Bachelor of Communication student is required to complete 20 units of University courses.
General studies are divided into four groups as follows:
U1: appreciation of philosophy, values and history;
U2: the mastery of soft skills;
U3: expansion of the knowledge of Malaysia and its history; and
U4: practical community management skills such as community service and co-curriculum.
U1
Local Students
HFF225 (Philosophy and Current Issues) (2 credits)
HFE224 (Appreciation of Ethics and Civilisations) (2 credits)
LKM400 (Bahasa Malaysia IV) (2 credits)
WUS101 (Core Entrepreneurship) (2 credits)
English Language Courses (4 credits)
International Students of Arts(program with English Language as the medium of instruction)
HFF225 (Philosophy and Current Issues) (2 credits)
LKM100 (Bahasa Malaysia I) (U) (2 credits)
SEA205E (Malaysian Studies) (4 credits)
English Language Courses (4 credits)
U2 or U3
Local Students
WUS101 (Core Entrepreneurship) (2 credits)
English Language Courses (4 credits)
International Students
SEA205E (Malaysian Studies) (4 credits)
English Language Courses (4 credits)
U4
Co-curricular courses* (minimum 2 credits)
Options
Skill courses/Foreign Language Courses/ Other courses offered by other schools. Students have to choose any of the following:
Co-curricular courses
Skill courses/Foreign Language Courses/ Other courses offered by other schools
The Bachelor of Communication is a three-year degree plan beginning at 2022/2023 Academic Session that combines theoretical and practical teaching. The undergraduate study program includes four specializations, namely:
i. Digital Communication ii. Strategic Communication iii. Creative Screen iv. Journalism
Students must accumulate a minimum of 122 units comprising of core, elective and university courses for graduation purposes. The unit structure for Bachelor's degree is as follows.
COMPONENT
COURSE TYPE
UNIT
Core courses
Common courses
36
T
38
Specializations
42
Internship
12
University courses
U
20
Elective courses
E
12
TOTAL:
122
We are still accepting from international applicants until 31st July 2022
Enquiries
School of Communication Universiti Sains Malaysia 11800 USM, Penang, Malaysia Tel: +604-653 3888 ext 3472/3602 Email:This email address is being protected from spambots. You need JavaScript enabled to view it. http://communication.usm.my
School of Communication, Universiti Sains Malaysia, 11800 USM, Pulau Pinang Malaysia Tel : +604-653 3603/4198 | Fax : +604-657 7736 | Emel : This email address is being protected from spambots. You need JavaScript enabled to view it.
