Undergraduate Programmes
The Bachelor of Communication is a three-year degree plan beginning at 2022/2023 Academic Session that combines theoretical and practical teaching. The undergraduate study program includes four specializations, namely:
Course Duration
| Min. Semester | Max. Semester |
|---|---|
| 6 semesters (3 years) |
10 semesters (5 years) |
Four Specializations Available
- i. Digital Communication
- ii. Strategic Communication
- iii. Creative Screen
- iv. Journalism
Students must accumulate a minimum of 122 units comprising of core, elective and university courses for graduation purposes. The unit structure for Bachelor’s degree is as follows:
1. Common Core Courses (T)
Common Core Courses are compulsory for all Bachelor of Communication students.
| Code/Unit | Courses |
|---|---|
| YKT111/3 | Introduction to Communication and Media |
| YKT112/3 | Media Writing |
| YKT113/3 | Media Entrepreneurship |
| YKT114/3 | Communication Theory |
| YKT115/3 | Graphic for Communication |
| YKT230/3 | Communication Research Methods |
| YKT231/3 | Communication for Sustainability |
| YKT232/3 | Media, Culture and Society |
| YKT233/3 | Media Law and Ethics |
| YKT310/3 | Media, Gender and Intersectionality |
| YKT311/6 | Final Year Project (FYP) |
2. Specializations Core Courses (T)
Student must choose 2 of the combination of specializations as below:
Permitted Specialization Tracks
- 1. Strategic Communication & Creative Screen
- 2. Digital Communication & Journalism
- 3. Creative Screen & Digital Communication
- 4. Journalism & Strategic Communication
- 5. Strategic Communication & Digital Communication
- 6. Creative Screen & Journalism
STRATEGIC COMMUNICATION
| Code/Unit | Courses |
|---|---|
| YBP128/3 | Introduction to Strategic Communication |
| YBP129/3 | Organizational Communication |
| YBP230/3 | Corporate Social Responsibility |
| YBP231/3 | Public Relations Principles and Practices |
| YBP232/3 | Contemporary Advertising |
| YBP233/3 | Brand Communication |
| YBP328/3 | Media Management |
DIGITAL COMMUNICATION
| Code/Unit | Courses |
|---|---|
| YDP101/3 | Introduction to Digital Communication |
| YDP102/3 | Digital Consumer Behaviour |
| YDP203/3 | Digital Content Creation and Ideation |
| YDP204/3 | Basic Digital Media Analytics |
| YDP205/3 | Political Economy of Digital Media |
| YDP206/3 | Social Media Management |
| YDP301/3 | Global Media and Digital Culture |
CREATIVE SCREEN
| Code/Unit | Courses |
|---|---|
| YFP108/3 | Introduction to Screen Studies |
| YFP109/3 | Creative Screen Writing |
| YFP210/3 | Digital Video Editing |
| YFP211/3 | Screen Production for Multiple Platforms |
| YFP212/3 | Digital Radio Production |
| YFP213/3 | Screen Criticism and Appreciation |
| YFP326/3 | Screen Advocacy |
JOURNALISM
| Code/Unit | Courses |
|---|---|
| YWP125/3 | Introduction to Journalism |
| YWP126/3 | Visual Journalism |
| YWP226/3 | Mindful Journalism |
| YWP227/3 | Knowledge-Based Journalism |
| YWP228/3 | News and Feature Writing |
| YWP229/3 | News Production for Multiple Platforms |
| YWP312/3 | Data Storytelling |
3. Industrial Training (T)
| Code/Unit | Course |
|---|---|
| YKT312/12 | Industrial Training |
Industrial training courses are compulsory. Internship training for 6 months (24 weeks).
4. Elective Courses (E)
Students are required to take Elective courses and accumulate no less than 12 units.
Available Schools for Electives
- • School of Management
- • School of Social Sciences
- • School of Arts
- • School of Humanities
- • School of Language, Literacies & Translation
- • School of Educational Studies
- • School of Computer Sciences
5. University/Opsyen Course (20 units)
Each Bachelor of Communication student is required to complete 20 units of University courses.
U1: appreciation of philosophy, values and history;
U2: the mastery of soft skills;
U3: expansion of the knowledge of Malaysia and its history; and
U4: practical community management skills.
U2: the mastery of soft skills;
U3: expansion of the knowledge of Malaysia and its history; and
U4: practical community management skills.
U1 Category
Local Students:
- - HFF225 (Philosophy and Current Issues) (2 credits)
- - HFE224 (Appreciation of Ethics and Civilisations) (2 credits)
- - LKM400 (Bahasa Malaysia IV) (2 credits)
- - WUS101 (Core Entrepreneurship) (2 credits)
U2, U3, U4 & Options
U2 or U3 - Local:
- - WUS101 (Core Entrepreneurship) (2 credits)
- - English Language Courses (4 credits)
The Bachelor of Communication is a three-year degree plan beginning at 2022/2023 Academic Session that combines theoretical and practical teaching. The undergraduate study program includes four specializations, namely:
- i. Digital Communication
- ii. Strategic Communication
- iii. Creative Screen
- iv. Journalism
Students must accumulate a minimum of 122 units comprising of core, elective and university courses for graduation purposes. The unit structure for Bachelor's degree is as follows:
| Component | Course Type | Unit |
|---|---|---|
| Core Courses Common courses |
T | 36 |
| Specializations | T | 42 |
| Internship | T | 12 |
| University Courses | U | 20 |
| Elective Courses | E | 12 |
| TOTAL: | 122 | |
📢 Notice: We are still accepting from international applicants until 31st July 2022.
Enquiries
- School of Communication
- Universiti Sains Malaysia, 11800 USM, Penang, Malaysia
- Tel: +604-653 3888 ext 3472/3602
- Email:
This email address is being protected from spambots. You need JavaScript enabled to view it. - Website: communication.usm.my
1ST YEAR
Semester 1
Common Core (Compulsory)
- YKT111/3 - Introduction to Communication and Media
- YKT112/3 - Media Writing
Specialization Options
- Strategic Comm:
YBP128/3 - Introduction to Strategic Communication - Digital Comm:
YDP101/3 - Introduction to Digital Communication - Creative Screen:
YFP108/3 - Introduction to Screen Studies - Journalism:
YWP125/3 - Introduction to Journalism
Semester 2
Common Core (Compulsory)
- YKT113/3 - Media Entrepreneurship
- YKT114/3 - Communication Theory
- YKT115/3 - Graphic for Communication
Specialization Options
- Strategic Comm:
YBP129/3 - Organizational Communication - Digital Comm:
YDP102/3 - Digital Consumer Behaviour - Creative Screen:
YFP109/3 - Creative Screen Writing - Journalism:
YWP126/3 - Visual Journalism
2ND YEAR
Semester 1
Common Core (Compulsory)
- YKT230/3 - Communication Research Methods
- YKT231/3 - Communication for Sustainability
Specialization Options
- Strategic Comm:
YBP231/3 - PR Principles & Practices
YBP232/3 - Contemporary Advertising - Digital Comm:
YDP203/3 - Digital Content Creation & Ideation
YDP204/3 - Basic Digital Media Analytics - Creative Screen:
YFP210/3 - Digital Video Editing
YFP211/3 - Screen Production for Multiple Platforms - Journalism:
YWP226/3 - Mindful Journalism
YWP228/3 - News and Feature Writing
Semester 2
Common Core (Compulsory)
- YKT232/3 - Media, Culture and Society
- YKT233/3 - Media Law & Ethics
Specialization Options
- Strategic Comm:
YBP230/3 - Corporate Social Responsibility
YBP233/3 - Brand Communication - Digital Comm:
YDP205/3 - Political Economy of Digital Media
YDP206/3 - Social Media Management - Creative Screen:
YFP212/3 - Digital Radio Production
YFP213/3 - Screen Criticism and Appreciation - Journalism:
YWP227/3 - Knowledge-based Journalism
YWP229/3 - News Production for Multiple Platforms
3RD YEAR
Core & Specialization Requirements
Common Core (Compulsory)
- YKT310/3 - Media, Gender and Intersectionality
- YKT311/6 - Final Year Project (FYP)
Specialization Tracks
- Strategic Comm:
YBP328/3 - Media Management - Digital Comm:
YDP301/3 - Global Media and Digital Culture - Creative Screen:
YFP326/3 - Screen Advocacy - Journalism:
YWP312/3 - Data Storytelling
