School of Communication



A Bachelor’s and Master’s Degree in Communication can lead to a diverse selection of career opportunities, in field such as Journalism, Film and Broadcasting, Advertising and Marketing, Public Relations, Social and Digital Media and many more. Graduates of Communication programs might pursue employment with public relations agencies, marketing and advertising firms, newspapers and digital publishers, community and non-profit organizations, or television and radio stations. Graduates of master’s programs in the field can also continue their studies at the doctoral level and transition into careers within academia and research.

Here is the list of potential careers in media and communication:

  • Journalist: Working under the supervision of news media directors, journalists find, investigate, and write about or report on important events or issues that are relevant to their readers. They employ not only the written word, but also multimedia and even interactive technology to develop stories that engage readers while educating them. Journalists often specialize within a given area of news media, such as politics, health, economics, or social issues.

  • News Editor: are tasked with verifying facts, ensuring that the content is readable and satisfying, checking for plagiarism, and grammatical, spelling, or punctuation errors. Basically, they manage the overall production of a newspaper and decide the stories that are worthy to be read and assigned to reporters.

  • Digital Product Designer: work in a delicate space that straddles the line between programmer and artist, embracing aspects of both realms. As the designers for products including software, websites, and mobile apps, they are at least partially responsible for their product's visual style, user interface, and features.

  • Newscaster: Presents news stories to radio or television audience. Monitors local, national, and international news sources multiple times daily. Verifies information with sources and ensures the accuracy of the news report. Writes and edits news scripts when necessary.

  • Blogger: write, edit, post, and promote the content on their web pages or websites. They generate and pitch ideas, compose and edit posts, market posts to readers, and conduct research.

  • Film Producer: plan and coordinate various aspects of film production, such as selecting the script, coordinating writing, directing, editing, and arranging financing.

  • Production Manager: oversees the production process and coordinates all activities to ensure enough resources on hand. They can plan workers' schedules, estimate costs and prepare budgets to ensure workflow meets required deadlines.

  • Script Writer: creates blueprints and details of the script based on concepts or ideas. They develops story elements to translate the creative vision into stories for production, with a deep understanding of the storyline and target audience.

  • Radio Producer: generate and research ideas for programs, source on-air contributors, write and develop scripts, select music for the show and listen to recordings to edit them into stories or segments. Radio producers may also present programs on-air or manage the presenters for pre-recorded or live broadcast content.

  • Digital Content Creater: Plan, produce and create of a programme of digital content to be used across all of digital channels, increasing engagement with audiences and stakeholders. Develop creative ideas, suggest new innovative ways of delivering digital content and keep up-to-date with the latest digital marketing trends.

  • Public Relations Director: Public relations directors manage the development and execution of strategic communication initiatives that help enhance a company or organization’s public reputation and manage a positive relationship with consumers, competitors, investors, and the press. They generally supervise a team of public relations staff and oversee development of media practices that align with the organization’s mission and values.

  • Corporate Communication Officer: responsible for overseeing the communications efforts of a corporation, including public relations and marketing.

  • Copywriter/Advertisement Writer: responsible for producing engaging, straightforward text adapted to different advertising channels like websites or print ads. Their job includes researching keywords to make interesting written content and proofreading their work.

  • Web Content Specialist and Web Producer: Web content specialists, including social media specialists, search engine optimization (SEO) specialists and directors, and web producers, are experts in crafting engaging and informative content for online audiences. They typically manage one or more websites or online properties (such as social media accounts), and conceive of and implement content plans that address their target readerships’ interests. These professionals use search engine and web traffic analytics software to assess the performance of their website in terms of web traffic and reader engagement, and continually update their site’s content to ensure it stays relevant to their target audiences.

  • News Media Director: News media directors manage teams of journalists and the production of news stories. They possess an understanding of their readership and audience, create editorial calendars to address stories of interest, and oversee production of informative content around social, political, cultural, and economic issues.

  • Marketing Director: Directors of marketing manage the creation of multimedia advertising and other marketing assets that enhance brand reputation, engage consumers, and sell a product or service. These professionals also use marketing and consumer behavior analytics technologies such as search engine marketing analytics technology and customer relationship management software to inform their marketing strategies.

  • Marketing Specialist: Marketing specialists work under the supervision of marketing directors to implement marketing and advertising campaigns. While marketing directors may design the concept for a new marketing plan, specialists execute on these plans by writing relevant and engaging content, creating videos and graphic designs to engage readers, and conducting regular consumer research to ensure that their marketing strategies remain relevant and up-to-date with the latest technologies and consumer preferences.



School of Communication, Universiti Sains Malaysia, 11800 USM, Pulau Pinang Malaysia
Tel : +604-653 3603/4198 | Fax : +604-657 7736 | Emel : This email address is being protected from spambots. You need JavaScript enabled to view it.

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