The School of Communication takes pride in being the first university outside Europe to host and organize the 11th International Conference on Social Responsibility, Ethics, and Sustainable Business (ICSR).

We warmly welcome all participants, offering a unique opportunity to connect and expand academic and industry networks. This conference provides a platform for sharing knowledge with a global audience united under the overarching umbrella of Sustainable Development Goals (SDGs), specifically focusing on social responsibility, ethics, and sustainable business. Serving as a crucible for scholarly dialogue and practical insights, the conference aims to bridge the gap between sustainability and the diverse local and global communities. In an era marked by global challenges, the pursuit of sustainable practices has become imperative. The theme underscores the urgent need for communication strategies that effectively engage local communities while simultaneously addressing the global sustainability challenges we face. Effective communication of sustainability initiatives requires resonance with diverse communities' cultural, social, and economic nuances, fostering engagement and collaboration in global sustainability endeavours.

We invite participants to explore, discuss, and disseminate new theoretical perspectives, innovative approaches, best practices, and case studies. Our focus is on highlighting the pivotal role of communication in sustainability within the context of diverse global communication and communities.

Below is an indicative (but not exclusive) list of possible submission topics – in alphabetical order:

• AI in CSR Communication
• Business Responsibility and Digital Platforms
• Cause-Related Marketing
• Collaborative Journalism 
• Communicating Social or Societal Marketing
• Corporate Responsibility and Reputation
• Crisis Management and Communication
• Cross-Cultural Communication 
• CSR and Digital Communications
• CSR and Integrated Marketing Communication
• CSR Communication
• CSR Communication and Consumer Psychology
• Environmental, Social and Governance (ESG)
• NGO Marketing
• Public Relations for Sustainability
• SDGs and Corporate Practice
• Social Responsibility, Ethics, and Accountability in the Digital Society
• Stakeholder Engagement and Communication
• Strategic CSR Communication
• Sustainable Advertising 
• Values and Morality in Corporate Responsibility

Submit your abstract of 300 words in a Word document format HERE. Up to two submissions will be considered per author. Only the abstracts will be published in the conference proceedings.

If you intend to proceed with publication, it is advisable to submit the proceedings and followed by full paper publication after the acceptance of the abstract using the templates as listed below:

Pertanika proceedings: Click Here

Pertanika full paper: Will be updated soon

Please note that accepted full papers will be reviewed by journal editors, who will select works deemed suitable and of sufficient quality for their journal. Some publications may require authors to enhance their work by 40-50%, which may involve adjustments to the title and abstract. Adherence to the specific procedures of each publication is mandatory, and publication decisions are contingent upon the manuscript's overall quality. Additional fees for journal publication might be charged separately by the journal publishers.

The full paper would stand a chance to be published in Palgrave edited collections and indexed journals as listed below:

• Palgrave Studies in Governance, Leadership, and Responsibility
• Kajian Malaysia (Scopus) – Special Issue
• Pertanika (Scopus) – Special Issue
• European Journal of Interdisciplinary Studies (Scopus)
• Investigaciones Turísticas (Scopus)
• Global Business Management Review (MyCite)
• Journal of Entrepreneurship and Business (MyCite)

Acceptance for the conference presentation will be based on a review of the 300-word abstract. Two reviewers will offer feedback on the abstracts. Subsequently, the same reviewers will also assess the full paper submissions.

Abstract Submission Deadline     :  15 August 2024

Pertanika Publication Opportunities:

Proceedings Submission Deadline : 19 August 2024

*Optional - This is applicable ONLY to those who want to publish in Pertanika Special Issue Proceedings

Full Paper Submission Deadline : 19 September 2024

*for all Scopus/MyCite & book chapters

                                             * Fee excluding Boat Cruise Dinner

Chair

Professor Dr Jamilah Hj Ahmad

Convener

Associate Prof. Dr Izzal Asnira Zolkepli

Deputy Convener

Dr Suriati Saad

Secretary

Madam Samsuriati Syamsuddin

Proceedings & Publication

Dr Mahadevan Krishnan

Dr Ng See Kee

Dr Rehan Tariq

Registration & Local Arrangements

Madam Azizah Ahmad

Madam Irene Audrey John Joseph

Finance & Sponsorship

Kayathre Rama chandran

Technical & Website

Dr Nurdayana Mohd Noor 

Mr. Dzulfikar Azmi Muhamad Aripin @ Isa

Mr. Zulhanif Sayutiam

Protocol & Publicity

Madam Noor Azlina Yusoff

Madam Nor Diyana Malik

Prof. Emeritus Anders Lundström, Mid Sweden University, Sweden

Prof. Elio Borgonovi, Bocconi University, Milan, Italy

Prof. Guler Aras, Yildiz Technical University, Turkey

Prof. Alin Stancu, Bucharest University of Economic Studies, Romania

Prof. Ana Adi, Quadriga University of Applied Sciences, Berlin

Prof. Andrey Andoko, Universitas Multimedia Nusantara, Indonesia

Prof. Caroline D Ditlev-Simonsen, BI Norwegian School, Norway

Prof. Cătălina Sitnikov, University of Craiova, Romania

Prof. Jamilah Ahmad, Universiti Sains Malaysia, Malaysia

Prof. Ken Peattie, Cardiff University, UK

Prof. Kiranjit Kaur, Universiti Teknologi MARA, Malaysia

Prof. Parichart Sthapitanonda, Chulalongkorn University. Thailand

Prof. Patrick Quinn, American College of Greece, Greece

Prof. Rodica Milena Zaharia, Bucharest University of Economic Studies, Romania

Prof. Stefanie Molthagen-Schnöring, HTW Berlin

Prof. Umit Alniacik, Kocaeli University, Turkey

Assoc. Prof. Anna Sörensson, Mid Sweden University, Sweden

Assoc. Prof. Besrat Tesfaye, Södertörn University, Sweden

Assoc. Prof. Dr Georgiana Grigore, University of Leicester, UK

Assoc. Prof. Dr Izzal Asnira Zolkepli, Universiti Sains Malaysia

Assoc. Prof. Dr Nurul Ain Binti Mohd Hasan, Universiti Putra Malaysia

Assoc. Prof. Dr Zeti Azreen Ahmad, International Islamic University Malaysia

Assoc. Prof. Maria Bogren, Mid Sweden University and Nord University, Norway

Assoc. Prof. Mike Molesworth, University of Birmingham, UK

Dr Anthony Samuel, University of South Wales, UK

Dr Athanasios Chymis, Centre of Planning and Economic Research (KEPE), Greece.

Dr Cristian Ducu, Centre for Advanced Research in Management and Applied Ethics, Romania

Dr Cristina Galalae, University of Leicester, UK

Dr David McQueen, Bournemouth University, UK

Dr Enric Ordeix, Ramon Llull University, Spain

Dr Jordi Botey, Ramon Llull University, Spain

Dr José Aurelio Medina-Garrido, University of Cadiz, Spain

Dr Josep Rom, Ramon Llull University, Spain

Dr Maria Anne Schmidt, HTW Berlin

Dr Paolo D'Anselmi University Tor Vergata, Rome, Italy

Dr Suriati Saad, Universiti Sains Malaysia

Dr Wybe Popma, Brighton Business School, UK

SEPTEMBER

SEPTEMBER

SEPTEMBER

• Zenith Hotel, Putrajaya

Welcome to the vibrant and strategic destination of Putrajaya, where your conference experience extends beyond the meeting rooms. Nestled in the heart of Malaysia, Putrajaya offers a unique blend of modernity and natural beauty, providing an inspiring backdrop for your professional endeavours. Putrajaya stands out with its stunning lakeside setting, lush greenery, and contemporary urban planning. Known as the administrative capital of Malaysia, this city boasts iconic architecture, picturesque landscapes, and a tranquil ambience that fosters focus and productivity.

Putrajaya Highlights:

Architectural Marvels: As the administrative capital of Malaysia, Putrajaya showcases remarkable contemporary architecture. The cityscape is embellished with notable structures, such as the rose-coloured granite Putra Mosque, featuring a distinctive pink dome. The Tuanku Mizan Zainal Abidin Mosque, also known as the Iron Mosque, incorporates architectural wire mesh imported from Germany and China, mirroring its construction at prestigious locations like the Santiago Bernabéu Stadium in Madrid and the Bibliothèque Nationale de France in Paris. The 3-tiered Putra Bridge, inspired by Iranian architecture, boasts four minaret-type piers that overlook the artificial Putrajaya Lake. Additionally, the Perdana Putra complements this architectural marvel, offering conference attendees a unique fusion of business and beauty.

Lakeside Serenity: The picturesque lakeside setting of Putrajaya adds a touch of tranquillity to your conference experience. Delegates can enjoy the calming views and refreshing ambience, creating an environment conducive to focus and productivity.

Gardens and Parks: Putrajaya is renowned for its beautifully landscaped gardens and parks. A visit to the Taman Botani Putrajaya or the Millennium Monument Park provides conference participants with opportunities for leisurely strolls and networking in a relaxed setting.

Accessibility: Putrajaya's strategic location ensures easy access for conference attendees. The well-connected transportation infrastructure makes travelling to and from the venue a seamless experience.

From Kuala Lumpur International Airport (KLIA) to Putrajaya:

• KLIA Express Train: This high-speed bullet train whisks participants from KLIA to Putrajaya Sentral in 28 minutes, making it the fastest and most convenient choice. Trains depart every 20 minutes, ensuring quick and consistent connections.
• MRT Putrajaya Line & KLIA Transit: This two-train combo offers a budget-friendly alternative. Take the MRT Putrajaya Line from KLIA Transit to Putrajaya & Cyberjaya station, then switch to the KLIA Transit for a direct ride to Putrajaya. While slightly longer than the KLIA Express (around 45 minutes), it's still comfortable and efficient.
• Taxi: Taxis are readily available at KLIA, offering a comfortable and personalized option. Expect a journey time of not more than 30 minutes, depending on traffic.
• Grab & Other Ride-hailing Apps: Download popular apps like Grab to book convenient on-demand e-hailing services. This option offers flexibility and can be cost-effective depending on the number of passengers and traffic conditions.

For more information on Putrajaya, visit https://www.ppj.gov.my/en/second-menu/pelancongan-putrajaya, and for more information about Malaysia, visit https://www.malaysia.travel/

Zenith Hotel Putrajaya, the venue for our upcoming conference, welcomes you with a blend of modern luxury and Malaysian hospitality. Upon entering the grand lobby, you'll be greeted by warm light, contemporary art, and floor-to-ceiling windows that frame breathtaking views of Putrajaya's landmarks – the Putra Mosque, Wawasan Bridge, and the serene Putrajaya Lake. Each elegantly appointed room and suite is designed for comfort and relaxation, offering a welcome retreat after a day of engaging discussions. Beyond the conference halls, Zenith offers a wealth of experiences: take a dip in the sparkling infinity pool overlooking the cityscape, rejuvenate at the world-class spa, or embark on a culinary adventure at one of the hotel's diverse restaurants. For a memorable end to your day, head to the Skybar, a rooftop haven where you can unwind with vibrant cocktails and stunning night views. We're confident that Zenith Hotel Putrajaya will enhance your conference experience. To ensure a smooth and enjoyable experience, here's some essential information about the venue:

Location:

The Zenith Putrajaya Hotel is conveniently located in the heart of Putrajaya, Malaysia.

Address            :           No. 1, Jalan P2A, Presint 2, 62100 Putrajaya, Wilayah Persekutuan Putrajaya, Malaysia.            

Contact             :           +603 8893 9993

Amenities:

For your convenience, the hotel offers a variety of amenities, including:

• High-speed Wi-Fi
• Business center
• Fitness facilities
• Spa (perfect for relaxation after a long conference day!)
• On-site dining options, including restaurants and lounges

REACHING YOUR ZENITH: A GUIDE FOR TRAVELER

From Kuala Lumpur International Airport (KLIA):

• KLIA Express Train: This high-speed train whisks you to Putrajaya Sentral in just 28 minutes. It is the fastest and most hassle-free option. Trains depart every 20 minutes, ensuring consistent connections.
• Taxi: Taxis are readily available at KLIA, offering a comfortable and personalized journey to the hotel. Depending on traffic, expect a travel time of less than 30 minutes.
• Grab & Other Ride-hailing Apps: Consider popular apps like Grab for on-demand taxi services. This option offers flexibility and can be cost-effective depending on the number of passengers and traffic conditions.

From Putrajaya Sentral:

• Nadiputra Bus System: Public buses with designated stops near Zenith Hotel are a budget-friendly alternative. Look for routes serving Precinct 5.
• Taxi: Taxi are readily available outside the station for a convenient ride to the hotel.
• Grab & Other Ride-hailing Apps: Apps like Grab offer quick and easy on-demand taxi services directly to your doorstep.

Additional Options:

• Rental Car: Renting a car offers flexibility and independence, especially if you plan on exploring surrounding areas.
• Limousine Service: For a touch of luxury, pre-book a limousine service for a smooth and comfortable arrival.

Tips for a Safe and Enjoyable Arrival:

• Download your preferred ride-hailing app and ensure you have an internet connection before arriving.
• Familiarize yourself with local currency (Ringgit Malaysia) and have some for taxis or smaller purchases.
• Book airport transfers or limousines in advance, especially during peak seasons.
• Be aware of your surroundings and belongings, especially in crowded areas.
• If unsure, don't hesitate to ask hotel staff or local authorities for assistance.

To learn more about the Zenith Hotel Putrajaya, please visit the hotel's website: https://putrajaya.thezenithhotel.com/. For booking inquiries, please contact the hotel directly. We are confident that your stay at the hotel will be both enjoyable and productive.

OTHER ACCOMMODATION SURROUNDING THE CONFERENCE VENUE

While Zenith Putrajaya offers state-of-the-art comfort, finding the perfect accommodation in Putrajaya is like choosing your travel adventure! So, if you're seeking variety or a budget-friendly stay, explore these exciting options near the conference venue:

Upscale Elegance:

• Double Tree by Hilton Lakeside (Distance 1.8km): Comfortable accommodations, state-of-the-art facilities, commitment to sustainability, and convenient location
• Dorsett Putrajaya (Distance: 2.7 km): Sleek rooms, rooftop infinity pool with city views, and direct access to Putrajaya Sentral for seamless travel.
• Le Méridien Putrajaya (Distance: 2.2 km): Modern French elegance with stunning Putrajaya views, a rooftop pool, and spa, offering a touch of luxury near the conference venue.

Boutique Charm:

• MOHO Suites (Distance: 1.2 km): Contemporary design meets personalized service in studio apartments and one-bedroom suites, ideal for independent travellers or longer stays.
• Citadines DPulze Cyberjaya (Distance: 5.7 km): Serviced apartments with well-equipped kitchens, a gym, and a pool, offering comfort and flexibility for groups or families.

Modern Comfort:

• Everly Putrajaya (Distance: 2.6 km): Laid-back atmosphere, relaxed rooms, restaurant, and outdoor pool, providing a welcoming oasis after conference sessions.
• Pulse Grande Hotel (Distance: 2.1 km): Stylish and spacious rooms, a rooftop pool, and excellent city views, offering a vibrant ambience in a central location.

Budget-Friendly Options:

• Dash Box Hotel Cyberjaya (Distance: 5.7 km): This trendy capsule hotel has affordable pods and shared lounge spaces perfect for young travellers or budget-conscious participants.
• Park Inn by Radisson Putrajaya Hotel (Distance: 3.5 km): Comfortable rooms, a rooftop pool, and a restaurant, offering value for money near the city centre.
• Palm Garden Hotel, Putrajaya, A Tribute Portfolio Hotel (Distance: 1.3 km): A blend of modern style and local heritage, featuring vibrant rooms, a pool, and easy access to IOI City Mall for shopping and dining.

Experience Local Living:

• Airbnb: Immerse yourself in the local lifestyle with diverse apartment, homestay, and even houseboat options at competitive prices. Choose from convenient locations near the conference venue or charming waterfront retreats.

Beyond Putrajaya:

• Cyberview Resort & Spa (Distance: 8.5 km): Escape the city bustle with this serene resort amidst greenery, offering spacious rooms, spa treatments, and outdoor activities.
• Putrajaya Marriott Hotel (Distance: 5.8 km): This sophisticated hotel with spacious rooms, a pool, and an executive lounge is ideal for business travellers seeking comfort and convenience.
• Mercure Living Putrajaya (Distance: 6.6 km): Serviced apartments with well-equipped kitchens and a pool, perfect for families or longer stays requiring extra space.

Travelling Tips:

• Distance: The distances mentioned are approximate from the Zenith Putrajaya Lakeside. Consider transportation options and travel time when choosing your accommodation.
• Book in advance: Popular stays fill up quickly, especially during peak season and conferences. Secure your room early for peace of mind.
• Research amenities: Each hotel caters to different needs. Prioritize essential amenities like Wi-Fi, laundry facilities, or breakfast based on your requirements.
• Explore public transportation: Putrajaya boasts a convenient public transport system connecting hotels and the conference venue. Consider it for a budget-friendly travel option.

• Currency: Familiarize yourself with Malaysian currency (MYR) and consider exchanging cash before arrival.

With such diverse accommodation options in Putrajaya, finding the perfect home away is part of the exciting adventure. Whether you seek luxury, convenience, or local charm, the city caters to every preference and budget. So, explore your options, choose your haven, and prepare for a memorable conference experience in Putrajaya!

Your exciting half-day city tour begins with a pickup at 07:30 from Zenith Putrajaya, setting you off on a journey to explore metropolitan Kuala Lumpur. The tour starts with a panoramic view of the city’s vibrant landscape, offering a glimpse into its rich history and culture. First, you will visit the National Monument, a tribute to fallen soldiers, before heading to the King’s Palace for a photo stop and a deeper understanding of Malaysia’s Sultanate monarchy. Next, you’ll arrive at the iconic Petronas Twin Towers for a memorable photo session, capturing stunning shots of these architectural marvels in the morning light. Continue to Dataran Merdeka (Independence Square), where you’ll learn about Malaysia’s independence and witness historic landmarks such as the Sultan Abdul Samad Building, the Royal Selangor Club, St. Mary’s Church, and catch a glimpse of Kuala Lumpur's oldest mosque – Jamek Mosque. From here, walk to your final stop at Central Market, passing the confluence of two rivers where Kuala Lumpur was founded. Central Market, which was once Kuala Lumpur’s largest wet market, has transformed into a vibrant bazaar showcasing local handicrafts and souvenirs from all over Malaysia. It’s the perfect place to pick up unique gifts before returning to Zenith Putrajaya, arriving back by 12:00, filled with wonderful memories and insights from your Kuala Lumpur adventure.

Download our brochure here for more details of the Kuala Lumpur city attractions.