POWERFUL USM ROLE OF YOUTH IN DIGITAL STORYTELLING, NATURAL SUSTAINABILITY AND CULTURAL HERITAGE
PENANG, 25 April 2026 – The University of Science Malaysia (USM) continues to strengthen its commitment in empowering the younger generation through the workshop “Capture the Future: Global Youth Storytelling Initiative for People and Culture” which takes place on 25 and 26 April 2026 at USM, Penang. This program is jointly organized by the Malaysia National Commission for UNESCO, Bukit Bendera Corporation and USM, with the support of UNESCO and Vivo, to lift digital storytelling as an important medium in raising awareness of nature sustainability, biodiversity and cultural heritage preservation. Through the involvement of the Center for Communication Studies, USM continues to equip students with media literacy, creative skills and cultural sensitivity to be able to become ethical, factual and responsible narrative shapers in today's digital landscape. This initiative also reflects the role of USM in the global sustainability agenda, including the contribution to the recognition of the Bukit Bendera Biosphere Reserve as well as the continuation of USM as the holder of the UNESCO Chair in the field of Ecohydraulics until 2028. Through this strategic partnership, USM remains committed to building a young generation that is media literate, culturally and concerned about the future of the environment and humanity. #USM #UniversitiSainsMalaysia #UNESCO #BukitBendera #DigitalStorytelling #Sustainability #WarisanBudaya #Biodiversiti #YouthEmpowerment
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