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School of Communication

Tautan Kasih Ramadhan 2025

17 Mac 2025. Balai Media C10, Pusat Pengajian Komunikasi
Bagi menyemarakkan semangat berkongsi rezeki di bulan Ramadhan, Pusat Pengajian Komunikasi, Universiti Sains Malaysia (USM) telah menganjurkan program kebajikan Tautan Kasih Ramadhan 4.0. Program ini diketuai oleh Dr. Noor Azlina Yusoff, dengan objektif utama untuk menyantuni asnaf dan pekerja pembersihan di sekitar USM melalui sumbangan hamper makanan. Majlis penyerahan sumbangan telah disempurkan oleh Prof. Madya Dr. Bahiyah Omar, Dekan, Pusat Pengajian Komunikasi.
Menurut Dr. Noor Azlina Yusoff, selaku Ketua Program, inisiatif ini bukan sahaja membantu meringankan beban golongan yang memerlukan, tetapi juga sebagai tanda penghargaan kepada mereka yang banyak berjasa dalam memastikan kebersihan dan kelancaran operasi universiti. “Kami berharap program ini dapat memberikan sedikit keceriaan kepada penerima, serta menggalakkan lebih ramai warga USM untuk bersama-sama menyumbang kepada masyarakat,” katanya. Dengan sokongan berterusan daripada semua pihak, program ini dijangka akan terus dianjurkan pada masa akan datang sebagai salah satu usaha USM dalam membudayakan amalan kebajikan.
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Foto/Text: Dr. Atikah A. Rahman



 

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THE REFINERY by 4As Malaysia

8 December 2023 (Friday). Lion Digital Malaysia, Kuala Lumpur.
Special thanks to Lion & Lion of Lion Digital Malaysia, Kuala Lumpur for the Agency Open Day for our undergraduate students. This session is one of the programmes of THE REFINERY by 4As Malaysia. This talent development programme is designed to serve as a gateway for aspiring advertising professionals to learn from some of the most prestigious creative agencies in Malaysia.
On 8 December, students had the opportunity to pitch their content ideas, strategies and tactics for a digital campaign (an assigned task given by Lion & Lion) to their Group Client Director, Ms. Sue-Ann Frankie De Cruz as well as their creative and client servicing team. In this session, Ms. Sue-Ann also spoke on the real-world practices of client-servicing - post Covid era as well as insights to conducting successful and effective pitching in acquiring clients and businesses. 
 
Foto/Text: Dr. Atikah A. Rahman



 

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IPRMSA Networking & Leadership Programme Series II 2023

8 - 10 December 2023 (Friday-Sunday). CEMACS, Batu Feringghi, Universiti Sains Malaysia.
 IPRMSA Networking & Leadership Programme Series II 2023 co-organised by IPRM Education Committee lead by the Director, Prof Dr Jamilah Hj Ahmad, APR, FIPR and IPRMSA-USM Chapter lead the Chapter Advisor Dr Suriati Saad, held on 8-10 Dec 2023 at CEMACS, USM.
Honourable guest are from the Top Management of IPRM includes, The President Jaffri Amin Osman, APR, FIPR, FAPR (ASEAN) and Vice President, Ms Doris Lim APR, FIPR, FAPR (ASEAN). Other IPRM Council Members present include Dato Sri Hj. Ibrahim Abdul Rahman, FIPR, FAPR (ASEAN), Special Function Director also the former President of IPRM; Prof Dr Kiranjit Kaur, APR, FIPR; Assoc Prof Dr Chang Peng Kee, MIPR, FIPR and Tuan Haji Aznan Mat Piah, APR, FIPR.
Industrial guest speaker invited, Mr En Nazreen Shah Ruslan, Risk Management Manager of PETRONAS Malaysia shared his experience on How Artificial Intelligence is Changing The Landscape of Public Relations and Communication.
9 universities' IPRMSA- Chapters and their advisors consisting of Universiti Sains Malaysia (USM), International Islamic University Malaysia (IIUM), Universiti Utara Malaysia (UUM), Universiti Teknologi Mara (UiTM). Shah Alam, University of Wollongong (UOW), Universiti Sultan Zainal Abidin (UniSZA) Universiti Putra Malaysia, Tunku Abdul Rahman Penang (TAR-Penang), Universiti Teknologi Mara (UiTM) Melaka participated in the 3 days program.
The program aims to provide a platform for collaboration, and a catalyst for personal and professional growth. it is a collaborative endeavour aimed at fostering a fraternity of public relations experts from the professional body (IPRM) and lecturers teaching public relations to elevate the standards of the Public Relations profession and contribute to a brighter, more interconnected future for the young graduates.

 
Foto/Text: Dr. Suriati Saad



 

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School of Communication Team Building

1-3 December 2023 (Friday-sunday). Langkawi, Kedah, Malaysia
The School of Communication at Universiti Sains Malaysia (USM) recently conducted a team-building event on Langkawi Island from December 1 to 3, 2023. Participants included lecturers and administrators from the School’s management team. The gathering aimed to strengthen relationships among team members and address various management issues at the university.
 
Foto: Dzulfikar Azmi Isa



 

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