Special thanks to Lion & Lion of Lion Digital Malaysia, Kuala Lumpur for the Agency Open Day for our undergraduate students. This session is one of the programmes of THE REFINERY by 4As Malaysia. This talent development programme is designed to serve as a gateway for aspiring advertising professionals to learn from some of the most prestigious creative agencies in Malaysia.
On 8 December, students had the opportunity to pitch their content ideas, strategies and tactics for a digital campaign (an assigned task given by Lion & Lion) to their Group Client Director, Ms. Sue-Ann Frankie De Cruz as well as their creative and client servicing team. In this session, Ms. Sue-Ann also spoke on the real-world practices of client-servicing - post Covid era as well as insights to conducting successful and effective pitching in acquiring clients and businesses.