The IMC360° International Webinar is organized yearly by the School of Communication, Universiti Sains Malaysia and aims to bring together leading professionals, researchers, educators and practitioners in all areas of Integrated Marketing Communications in a special interdisciplinary platform that highlights the latest trends, innovations, industrial best practices, research findings as well as practical solutions that can be used to build seamless integration across multiple communication and marketing platforms. 

Generally, the webinar aims to highlight the latest insights in the areas of marketing communications, digital marketing and advertising towards the development of competitive, innovative and resilient businesses in Malaysia.

The theme for the year 2022 webinar is Influencer Marketing and co-organized with REV Media Group.  Hence, this fast-paced event will explore the current and future trends in the areas of KOL and Influencer Marketing. Specifically, the attendees will learn from the top IMC experts and leading brand professionals about their experience in managing an integrated marketing campaign strongly driven by Influencer and KOL strategies.

The Webinar for the year 2023 will be organized on 9 September 2023.