Exploring Sustainability Through Strategic Public Relations
17 October 2025 | Palka Wacana Room, School of Communication, USM
The School of Communication, Universiti Sains Malaysia (USM), hosted Assoc. Prof. Dr. Rismi Juliadi, Dean of the Faculty of Communication, Universitas Multimedia Nusantara (UMN), Indonesia, for a session on Kompas Gramedia’s PR Strategy in Strengthening Sustainability. The session, attended by the Dean, Deputy Dean, faculty members, postgraduate students, and over 50 undergraduates from the YBP231 Public Relations course, explored the intersection of strategic communication, sustainability, and corporate reputation. The discussion underscored the importance of international collaboration in fostering globally minded graduates and inspired participants to integrate sustainability principles in their future communication practices. Both institutions expressed hope that this partnership will continue to strengthen academic and professional ties.